Thursday, 5 May 2011

A different kind of Stop Motion

Here I present to you a new advert for MTV Brazil, produced by ParanoidBR and directed by Dulcidio Calderia. This use of stop motion, I was initially excited to see, the notion of popping 10 balloons per second to create a moving image I believed would look amazing. The result however, was a little disappointing, despite my instant "wow thats cool" reaction I soon found that the message of the piece was unclear and the execution was foggy. I still think it's a nice advert, it's playful and unusual and has a good capacity to go viral.

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